Your Mistake is My Future (2020)
AJOBYAJO 20FW



RESEARCH
Hein-kuhn Oh (Photographer) - Itaewon* Story (1993)
*Itaewon is the area in Seoul, Korea known for its vibrant nightlife
Kowon, Bowon, and Chang-kyu, Karaoke Waiters, in front of Bokwang Karaoke in Itaewon, 1993
Min Jang, DJ, in M-TV Club, in Itaewon, 1993
Twist Kim, Actor,Singer, 1993
Transgender, in Barbecue Ramen Noodle House, in Itaewon, 1993
Kyeong-hee Oh, Dancer, in front of ‘Honey Honey Club’ in Itaewon, 1993
 KIM NAM JIN (Photographer) - Night of Itaewon* in 1980s
*Itaewon is the area in Seoul, Korea known for its vibrant nightlife







SKETCHES



TYPO DRAFT - Letters made with different types of tape




ILLUSTRATION  AND TYPOGRAPHY : HYUN JOO SON







graphic work with the AJOBYAJO Head Director's First Birthday Photograph





 2020 F/W 'BLANK GENERATION' LOOK BOOK & EDITORIAL
Director : AJO STUDIO
Video : SES 
Photo : SES 
Music : Kim Gerji  / Kim Seong Yun
Model : Park Min Keun  / Gim Geumone  / MUIL / Kim Ki Cheon / Kim Seong Joo 
Design : Kim Shin Hye  / Jo Ga Young / Yoo Mung Hwan / Body5il  / Son Hyun Joo 
Director : AJO STUDIO
Photo : SES
Model : Min Dong Han / Park Seong Man / Jeon Sang Ho / Han Seung Hyeon / Do Won Ju
Design : Kim Shin Hye  / Jo Ga Young / Yoo Mung Hwan / Body5il  / Son Hyun Joo 


AJOBYAJO | Your Mistake is My Future | Worked in MAY 2020 | Released in AUG 2020
ILLUSTRATION & TYPOGRAPHY : HYUN JOO SON
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