Branding for Charm School 2023
Official Charm School logo
inspired by North Korean aesthetics and nostalgic illustrations
inspired by North Korean aesthetics and nostalgic illustrations
Regarding the symbol, it’s Butterfly + Fish.
Fish is from phishing, like a scam.
This fish has an empty heart because of fear of love.
But apparently fear comes from the same part of butterflies in your stomach, the feeling when you fall in love.
Fish is from phishing, like a scam.
This fish has an empty heart because of fear of love.
But apparently fear comes from the same part of butterflies in your stomach, the feeling when you fall in love.
My message is "don’t be afraid of love, let’s change fear into butterflies."
Illustrations for Charm School
Collaboration Collection
The idea of the collaboration project is to use vintage or dead stocks,
then reform them with Charm School aesthetics,
meaning reviving, 'make it charming.'
then reform them with Charm School aesthetics,
meaning reviving, 'make it charming.'
The first collaborator is Predilection, a second-hand shop in Paris.
Predilection x Charm School has an up-cycling collection and a graphic-focusing label called "Uniform"
Predilection x Charm School has an up-cycling collection and a graphic-focusing label called "Uniform"
We had a pop-up event on Valentine's day, with our collection.
Illustrations & graphics by Jooey Son
Crédits
Predilection x Charm School Collaboration Collection
Creative Direction: Vanessa Costa, Jooey Son
Graphic Design: Jooey Son
Vintage selection: Vanessa Costa from Predilection
Special thanks to Bamba, Anouk Dubout for garments making
Creative Direction: Vanessa Costa, Jooey Son
Graphic Design: Jooey Son
Vintage selection: Vanessa Costa from Predilection
Special thanks to Bamba, Anouk Dubout for garments making
