Music Video Art Direction and production 
for Universal Music France
Artist : Pongo
Mentor: Antoine Asseraf, Stephane Wargnier, Alice Litscher
Work with Venus Azari, Susanna Brusa, Yuqi Wang
APR 2022
Concept
The theme of DUALITY is unveiled as the song unfolds with the rapping in verse, singing in the chorus,
and the meaning of the respective lyrics. 
Through Hey Linda, Pongo unearthed the power to fight and heal, 
inviting the audience to join the journey of self-acknowledgment and self-liberation.
Storyboard for the video
drawing by Jooey Son
Typography / logo
designed by Yuqi Wang, Jooey Son
BTS photograph
 by Semi Yang
BTS videos
 by Jooey Son
Credit
Art Direction: Vénus Azari, Susanna Brusa, Yuqi Wang, Jooey Hyunjoo Son 
Video Mentor: Antoine Asseraf
Director of Photography: Bernard Jallet
Gaffer: Felix Menard
Camera Assistant: Remy Guerinoni
Lights & Camera: Rvz
Colorgrading : Alexis Muller
Makeup: Adélie Balez
Special Thanks to: Carla Boré, Antonia Schreiter, Super Vintage, Nice Work, Fenty Beauty
Location: Upper East studio, Kitten
Creative supervisor : Charlotte Cusinato & Jeanne Sire
Universal music France x Institut Français de la Mode, 2022 Master of Arts in Fashion design, major in Fashion Image 
APR2 2022​​​​​​​
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