"Love Letters to Marc Jacobs"
"No screen" workshop
Mentor: Lia Rochas-Paris, Stephane Wargnier, Alice Litscher​​​​​​​
DEC 2021

In the 2000s, Marc Jacobs was the king. I dreamed of becoming a fashion designer, watching him and his collections. 
I wanted to honor him as a living legend♥︎
Indeed, Heaven's symbol is a double-headed teddy bear,
I think It's symbolized Marc Jacobs because it looks classic but demented.
So, Heaven is just about Marc Jacobs. Therefore I want to focus more on him and his life for the brand campaign.
But I didn't want to make it like a boring biography. 
I decided to make a small book, a collection of fan letters by a crazy stalker fan. 
Through the fan's eyes, people can indirectly feel how he's been great.
Digital collage / A physical small book
"No screen" workshop | Illustration, graphics, video and small book created by Jooey Son | DEC 2021
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