Digital presence workshop for Jacquemus
Mentor: Pierre Nicolas Hurstel of Arianee, Stephane Wargnier, Alice Litscher​​​​​​​
Work with Matilde Borgoni, Lola Devynck, Semi  Yang

FEB 2022
We created a virtual island, Jacquemus's world, on the Metaverse.
Everyone can access the island by downloading the app. 
Customers can scan the NFT code inside the authentic bag to unlock the exclusive features/events.
Users can have an immersive experience on Jacquemus Island,
which is digital+physical activity.
On Metaverse, they can do yoga together, get pottery class, and sing with It girls.
Digital presence workshop for Jacquemus | Art Direction: Matilde Borgoni, Lola Devynck, Semi Yang, Jooey Son | FEB 2022
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