Charm School by (Fake) Love Expert​​​​​​​
"The more we hide our inferiority complex, the more it dominates our lives."
research




"I have a confession to make— I am a phony.
I did not want to get caught that I was a relationship idiot.
I just acted like I knew a lot about dating.
But my love life wasn't that coooool.
I thought I wanted to go to any charm school and learn something about love and guys.
Hmm.. Or I could just fake it!
I can pretend I am an expert in love and relationships.
So, I am the HEAD of Charm School now."



charm school introduction video

In this CHARM SCHOOL.
You can learn ultimate love skills for romantic relationship.
Here's our (fake) official website!


Check out the Messages from the Head of Charm School in this video ↓
It's about how to use the web site.
↑ Here are our classes for students.
If you click the sunglasses, you can register for the 'A study on Eye contact' class.

You can see the details in the videos below.


Don't forget to check the last message from the headmaster!






CHARM SCHOOL 2021 LOOK BOOK








I am fake,
so I looked for things that seemed exaggerated, unscientific, and suspicious.
I named the subjects of Charm School by referring to these.
Also, I made my graphic works even more shiny and  fancy.




'LOVE FORECAST BY ASTROLOGY' 
-My Fish swimming between the stars
Graphic design for a Scarf
Fish are just like me. They are empty inside. 
By the way, I'm fishing you now ♥




'Love Environment and Development'
Illustration for Knit vest
Let's survive in Love Ecosystem♡





'Training of having a sexy husky f**kable voice' 
[advanced], [intermediate] 
Necklace Design - C H A R M, S E X Y
'Understanding of LOVE HORMONE'
Jeans decorated with fake jewels​​​​​​​
'The Science of Sexual Appeal'
Pink Dress with Typo Hot fixes



'Mastering Love Energy Frequency (528 Hz known as the miracle tone)'
'Graphic design for earrings
"The Love Frequency can heal the past, raise your positive energy,
and manifest love while you sleep."




'Charm School'  Uniform - Graphic T Shirts



'Head of Charm School' Cap for the Headmaster




Personal Project
GRAPHIC DESIGN : Hyun Joo Son
STYLING : Hyun Joo Son
KNIT : Soo Hyung Kim
CAMERA : Hye Ri Moon / Hyun Joo Son
PHOTO & VIDEO EDIT : Hyun Joo Son
MODEL : Su Gee Kim / Tae Bin Choi / Ha Ni Cho / Song Hee Nam





Personal Project | Charm School by Fake Love Expert | JAN 2021
Hyun joo son
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