Photography art direction workshop for Lacoste
Mentor: Christophe Renard
Work with Maya Agam, Matilde Borgoni
Mentor: Christophe Renard
Work with Maya Agam, Matilde Borgoni
NOV 2021
Our direction is playing with the iconic Polo shirts.
We focused on the inventor, Rene Lacoste,
and decided to give respect to his creativity and playfulness.
For this, I made our version of the crocodile logo and titled it ‘Are you kidding my Polo?’
We propose it in colorful, nonsense unexpected ways.
We focused on the inventor, Rene Lacoste,
and decided to give respect to his creativity and playfulness.
For this, I made our version of the crocodile logo and titled it ‘Are you kidding my Polo?’
We propose it in colorful, nonsense unexpected ways.
Credit
Art Direction: Maya Agam, Matilde Borgoni, Jooey Son
Mentor: Christophe Renard, Stephane Wargnier, Alice Litscher
Photography: Qiting Lin
Set Design: Maya Agam, Matilde Borgoni, Jooey Son
Illustration and graphic design: Jooey Son
NOV 2021
Mentor: Christophe Renard, Stephane Wargnier, Alice Litscher
Photography: Qiting Lin
Set Design: Maya Agam, Matilde Borgoni, Jooey Son
Illustration and graphic design: Jooey Son
NOV 2021